Customer Stories | Mindtickle https://www.mindtickle.com/customer-stories/ Fri, 29 Aug 2025 10:17:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.mindtickle.com/wp-content/uploads/2022/12/MT-Icon-Alternate-150x150.png Customer Stories | Mindtickle https://www.mindtickle.com/customer-stories/ 32 32 RadNet Cuts Onboarding Time by 50% and Increases Sales with Mindtickle https://www.mindtickle.com/customer-stories/radnet-cuts-onboarding-time-by-50-and-increases-sales-with-mindtickle/ Wed, 13 Aug 2025 08:17:06 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=24294 We knew our existing model was outdated and we needed a flexible, digital-first approach that met our team where they were. Mindtickle gave us the tools to build a scalable, highly impactful training experience.

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RadNet Cuts Onboarding Time by 50% and Increases Sales with Mindtickle

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🏆 KEY RESULTS
0 %

faster ramp up for new hires

Increase in PET CT scan sales with role-plays

Increase in EMR orders with role-plays

The Challenge

RadNet’s static, in-person onboarding couldn’t keep up with the demands of a fast-moving, highly regulated healthcare environment. Reps lacked personalized training, structured reinforcement, and visibility into performance.

The Solution

By centralizing enablement in Mindtickle, RadNet launched a scalable, digital-first training program with role-based onboarding, ongoing training, and real-time updates—reducing ramp time by 50% and driving significant increases in sales.

TABLE OF CONTENTS

Overview

RadNet is the largest provider of outpatient diagnostic imaging in the United States, with over 370 centers nationwide. Specializing in MRIs, CT scans, X-rays, and mammograms, RadNet is committed to delivering high-quality, cost-effective, and accessible imaging services to patients. With over 120 sales and marketing professionals on the East Coast, RadNet’s field teams play a key role in representing the brand and educating referring physicians on the company’s imaging services.

Operating in a highly regulated, technical healthcare environment, RadNet’s ongoing sales model requires sales reps to maintain deep knowledge and stay ahead of frequent updates to offerings, protocols, pricing, and compliance requirements. However, RadNet faced challenges in delivering an enablement experience that could scale and evolve quickly to meet these demands. Training was limited to a one-size-fits-all, in-person onboarding program that grouped together reps with varying experience levels and learning needs. They also lacked visibility into content engagement and knowledge retention, had no structured role-play program for skill development, and no way to continuously train reps or quickly and effectively update teams with key information. To better support their reps, RadNet recognized the need for a modern enablement solution.

HEADQUARTERS:

California

INDUSTRY:

Medical Devices

COMPANY SIZE:

10,000+

HEADQUARTERS: California

INDUSTRY: California

COMPANY SIZE: 10,000+ 

Delivering a Consistent, Scalable Training Experience

RadNet set out to modernize its sales enablement approach with clear goals:

  • Deliver role-specific onboarding that aligns to individual learning needs and experience levels.
  • Transition from a traditional in-person model to a scalable, digital model.
  • Provide on-the-go access with mobile-friendly training for a remote, field-based team.
  • Reinforce learning through structured, ongoing training and everboarding.
  • Introduce consistent role-play practice to build confidence and improve sales conversations.
  • Enable fast updates on new offerings, pricing, and protocols to maintain accuracy and compliance.

“We knew our existing model was outdated and we needed a flexible, digital-first approach that met our team where they were. Mindtickle gave us the tools to build a scalable, highly impactful training experience.”

Lindsey Sanford
AVP of Sales & Marketing, RadNet

Solution: Implementing Mindtickle for an Adaptive Learning Approach

To meet these objectives, RadNet adopted Mindtickle as its revenue enablement platform.

RadNet partnered with Mindtickle because it centralized all of its sales enablement and training efforts into one platform. Now, they have a single place for onboarding, continuous training, role-plays, certifications, content, reporting, and more. With a large, remote-based team in the constantly changing medical device industry, RadNet needed a platform that could deliver consistent learning experiences, support on-the-go learning, verify knowledge, and adapt quickly to change.

Personalized, Flexible Onboarding

Moving away from a static classroom model, RadNet implemented a fully digital onboarding experience that gives reps the flexibility to learn at their own pace. New hires now progress through role-specific learning journeys aligned to their experience level and tailored to different learning styles — including videos, one-pagers, quizzes, and scenario-based content.

Onboarding now starts with foundational knowledge of RadNet’s services and expectations, followed by targeted training on individual service lines and selling strategies. This flexible approach has helped reduce ramp time from 6-8 weeks to just 4-6 weeks, enabling new reps to get into the field and start driving impact faster.

“Mindtickle has helped us cut our onboarding time by about two weeks. Before, it took six to eight weeks for new hires to ramp up, but now we’re seeing them fully up and running in four to six weeks — and that’s been a huge improvement.”

Lindsey Sanford
AVP, Sales & Marketing

Continuous Learning and Everboarding

Continuous learning is essential in an industry where regulations, policies, and technology evolve rapidly. Recognizing the need for ongoing learning beyond initial onboarding, RadNet leverages Mindtickle’s everboarding capabilities to keep reps engaged and growing over time. Through automated drip campaigns, knowledge checks, and spaced learning, RadNet reinforces learning so reps not only learn but retain and apply what they’ve learned in the field.

To ensure reps are ready, RadNet uses competency assessments and certifications that give both reps and managers confidence. These checkpoints help reps build the knowledge needed to handle a range of conversations, whether speaking with a primary care provider or a specialist like an orthopedist, neurologist, or OBGYN. Reps can also easily access training on their mobile devices, allowing them to refresh on complex topics before they go into a doctor’s office and keep up with important updates while on the go.

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  • Splunk’s productivity managers developed “Cloud Heroes,” a course within Splunk Coach that helps reps formulate a positioning pitch. After watching a sample pitch and a short course, reps can record a pitch directly within Splunk Coach, submit it to their managers, and receive detailed feedback — all conveniently within Splunk Coach.
  • Assessments are also a big part of Splunk Coach. “We use coaching sessions to build a feedback model between our managers and our reps. The reps are coached by the managers, who can then better assess reps’ skills in order to prescribe extra studies or remediation,” said Saw.
  • Another objective Splunk put into motion with Splunk Coach was to increase engagement among learners. To that end, Splunk complemented its existing video-based learning library with Missions, Tasks, and other engaging Mindtickle activities that can be assigned in more consumable pieces so reps can learn on their own schedule.

Redefining the concept of training

Menemsha Group is no longer offering training as an “event;” instead, it takes a completely outcome-driven enablement approach. Some of its clientele were hesitant about this new approach, as they were already leveraging other training libraries available to anyone for free online. “It’s great to have a massive library of content, but you’re basically telling your salespeople that it’s okay for them to adopt anything they want,” said Fisher, “Part of an enablement platform is to get everybody on the same page with the same message following a common methodology.”

By delivering a platform that tracks key competency development, Menemsha Group’s clients can establish benchmarks for what good looks and sounds like, empowering employees to take skill-building into their own hands. Furthermore, preaching the importance of ongoing engagement via Mindtickle to truly impact performance, Fisher is positioning himself as a thought leader in his industry and differentiating Menemsha Group from its competitors.

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Real-Time Training to Support Digital Transformation

As the healthcare industry moves away from traditional paper-based workflows, providers like RadNet face growing pressure to go “paperless,” with many federal programs incentivizing electronic medical record (EMR) adoption. To support this shift, RadNet uses Mindtickle to to deliver real-time, flexible training that helps reps become confident in EMR tools and guide referring offices through the transition.

With mobile modules, targeted role-plays, and scenario-based training, the team was able to adapt quickly, even as systems were still being built. This effort led to a significant increase in electronic orders.

“Anyone in healthcare today feels the pressure of going paperless. Mindtickle helped us close the gap and quickly upskill our entire sales team into subject matter experts on electronic viewing and ordering tools. Our EMR portal rollout was very much a ‘building the plane while flying it’ scenario—real-time, flexible training in Mindtickle made all the difference.”

Brian E. Villacis
Associate Vice President

Building Confidence with Role-Plays

RadNet’s sales reps must engage in technical conversations with referring physicians, making it essential that they are well-prepared and confident in their messaging. With role-plays, reps now have a consistent and safe environment to practice and refine their conversations, helping them master key messaging before going into the field.

RadNet builds role-play scenarios for realistic selling situations, mostly centered around new offerings, integrations, campaigns, and other initiatives. For example, one impactful role-play exercise focused on PET scans, a more technical and complex service offering. After launching this role-play, RadNet saw an increase in PET scan sales, showing the direct impact of practice on performance.

Role-plays also played a key role in enabling the shift to electronic ordering, as mentioned above. As part of the broader digital transformation effort, reps practiced guiding providers through the EMR transition, strengthening their ability to handle objections and support offices confidently during a major workflow change.

Additionally, RadNet uses Mindtickle’s Copilot as a reviewer, giving reps immediate AI-powered feedback on tone, pacing, and message delivery. Managers also review submissions directly within the platform, providing personalized, constructive feedback to help reps continually improve.

“We’ve seen an increase in PET scan sales after implementing role-plays and targeted training through Mindtickle. That’s a direct reflection of how practicing those conversations in a structured way leads to better outcomes in the field.

Maggie Goble
Director of Sales & Marketing

Certifications and Knowledge Verification

With Mindtickle, RadNet can now verify that learners are not only consuming but actually learning, retaining, and applying what they’ve learned through knowledge checks and assessments. In-video knowledge checks and quizzes make training interactive and engaging, while spaced reinforcement helps strengthen retention over time. The team also uses certifications following role-plays to confirm readiness.

Accountability and Visibility through Reporting

Real-time reporting and dashboards provide leadership with visibility into rep progress, performance, and readiness. These insights also allow RadNet to establish benchmarks, monitor consistency across teams, and identify best practices from different regions that can be shared more broadly. Reporting on coaching sessions and role-plays enables leadership to see how managers and reps are engaging in development, how reps are improving over time, and where additional support may be needed, creating a more transparent and accountable learning culture

A Cultural Shift Toward Learning and Cross-Team Collaboration

Since implementing Mindtickle, RadNet has experienced a significant culture shift centered around continuous learning, growth, and cross-functional collaboration. Training is no longer seen as a one-time event but an ongoing function that reps actively use to stay prepared and confident. Having one centralized hub for all training, content, and updates has made it easier for sales reps to find what they need, and with Salesforce integrated, they can access critical information without jumping between systems. Sales and marketing now work more closely together, using feedback tools like polls to adjust campaigns based on real-time input from the field. This has created a shift toward a learning culture where learning is expected and supported, and teams work together to grow and improve.

“One of the biggest changes we’ve seen is how much more connected sales and marketing are now. Through Mindtickle, we can gather real-time feedback on marketing campaigns and materials, and that input has shaped how we approach future campaigns to better support reps in the field.”

Maggie Goble
Director of Sales & Marketing

Rethinking Hiring: From Industry Experience to Sales Potential

Given the technical nature of radiology and its steep learning curve, RadNet historically prioritized candidates with prior healthcare experience to reduce onboarding complexity. While effective, this approach came with tradeoffs as it narrowed the talent pool and often meant overlooking strong sales professionals with the business development skills needed to succeed in the field.

With a structured training program that scales, adapts, and verifies learning at every stage, RadNet now takes a different approach. Using Mindtickle, the team has built an organized and thorough radiology sales training program that enables them to confidently hire based on core selling capabilities, relying on enablement to develop the clinical and technical knowledge reps need to perform.

“Mindtickle enabled a complete shift in how we think about talent. As one of the tactical leaders, I no longer feel limited to candidates with radiology experience—now I look for coachability and selling skills, and let the radiology training program we built with Mindtickle close the technical gap.”

Brian E. Villacis
Associate Vice President

Looking Ahead: Expanding Training and Enablement Initiatives

RadNet continues to refine its sales enablement strategy and expand its use of Mindtickle, with future plans including:

  • AI role-plays to enhance interactive coaching experiences, simulating real-life conversations with AI.
  • Readiness indexing to set clear benchmarks for rep progress.
  • Advanced reporting and insights to further optimize sales training and strategy.

With Mindtickle, RadNet has completely transformed how it approaches sales enablement, giving teams the tools and support they need to stay confident, informed, and ready to adapt. The shift from static training to continuous, dynamic learning has set a new standard for how RadNet enables.

The Impact

Since implementing Mindtickle, RadNet has seen measurable improvements, including:

0

Centralized, mobile-friendly platform

Faster Onboarding: New hires ramp up 50% faster.

Higher Sales Performance: An increase in PET CT scan sales after specific role-play training.

Stronger Digital Adoption: A significant increase in electronic medical record (EMR) orders after using focused role-plays for training.

Universal accolades from the field

Leadership buy-in and engagement

0 %

Improvement in online training scores.

Game-Changing Revenue Enablement at Juniper Networks

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🌏 CUSTOMER STORIES

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]]> CentiMark Cuts Ramp Time to 8 Days and Scales Enablement with Mindtickle https://www.mindtickle.com/customer-stories/centimark-cuts-ramp-time-to-8-days-and-scales-enablement-with-mindtickle/ Tue, 29 Jul 2025 11:26:15 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=24206 < BACK TO CUSTOMER STORIES CentiMark Cuts Ramp Time to 8 Days and Scales Enablement with Mindtickle Optional PDF 🏆 KEY RESULTS 0 % faster sales cycles 0 % increase in win rate on DSR opportunities 0 x faster time-to-close overall The Challenge As CentiMark rapidly expanded, it became increasingly difficult to deliver consistent sales …

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CentiMark Cuts Ramp Time to 8 Days and Scales Enablement with Mindtickle

Optional PDF
🏆 KEY RESULTS
0 %

faster sales cycles

0 %

increase in win rate on DSR opportunities

0 x

faster time-to-close overall

The Challenge

As CentiMark rapidly expanded, it became increasingly difficult to deliver consistent sales training and communication across its growing, distributed team. The company lacked a flexible, scalable solution to onboard new hires, reinforce company culture, and enable reps.

The Solution

CentiMark adopted Mindtickle to centralize seller training and enablement across its expanding team. With structured onboarding, asset hub, and digital sales rooms, CentiMark improved buyer engagement and accelerated onboarding–reducing ramp time to just 8 days.

TABLE OF CONTENTS

Overview

QuestMark Flooring, a division of CentiMark Corporation, specializes in commercial and industrial flooring solutions, serving sectors such as manufacturing, retail, and transportation with a direct, customer-focused approach.

HEADQUARTERS:

Pennsylvania

INDUSTRY:

Construction

COMPANY SIZE:

1,000-5,000 employees

HEADQUARTERS: Pennsylvania

INDUSTRY: Construction

COMPANY SIZE: 1,000-5,000 employees

A Growing Team, A Growing Challenge

Jeff Johnson, Vice President of Sales and Sales Enablement shares how CentiMark leveraged Mindtickle to scale sales enablement during a period of rapid growth. As a private company, with over 57 years of history and more than $1.5 billion in annual sales, CentiMark needed a solution that could deliver consistent messaging, reinforce company culture, and support a growing sales force spread across regions. Traditional training approaches weren’t scalable, and the lack of a centralized enablement platform created gaps in onboarding and rep readiness.

Equipping Reps with the Right Tools to Win

To solve this, CentiMark adopted Mindtickle to deliver flexible, role-specific learning without disrupting daily workflows. The team used structured training modules and microlearning to onboard reps more efficiently, while Call AI gave managers visibility into performance and enabled real-time feedback. Asset Hub provided the team with a single source of truth for sales materials, and Digital Sales Rooms enhanced the customer experience by allowing reps to share personalized, trackable content. Reps and managers enjoy the ease of use, while customers responded positively to the more streamlined, modern sales experience with the use of Digital Sales Rooms.

Quantifiable Impact and a Strong Partnership

As a result, new hires are now quoting within just 8 days, down significantly from previous ramp times. CentiMark has also launched its proprietary sales methodology, the “Nine Innings of a Sale,” using gamification, certifications, and coaching tools within Mindtickle to drive engagement and consistency. Jeff highlights the strong partnership with Mindtickle’s team, especially during implementation, and sees the platform as a key enabler of performance, cultural alignment, and long-term growth.

As CentiMark continues to grow and evolve its enablement program, the team is building on its success and seeing strong results, including:

0 %

faster sales cycles

0 %

increase in win rate on DSR opportunities

0 x

faster time-to-close overall

Ready for a demo?

Get a Demo

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]]> How Signifyd Drives Change Management with Mindtickle https://www.mindtickle.com/customer-stories/how-signifyd-drives-change-management-with-mindtickle/ Mon, 10 Mar 2025 15:05:44 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=22961 Mike Demmert, Head of Organizational Development, Signifyd Signifyd, a leader in commerce protection, leverages Mindtickle to scale enablement and drive change management. Mike Demmert, Head of Organizational Development, highlights how interactive learning and AI role-plays help their reps practice more effectively while reducing reliance on manager availability for coaching. This creates a flexible, asynchronous, and …

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Mike Demmert, Head of Organizational Development, Signifyd

Signifyd, a leader in commerce protection, leverages Mindtickle to scale enablement and drive change management. Mike Demmert, Head of Organizational Development, highlights how interactive learning and AI role-plays help their reps practice more effectively while reducing reliance on manager availability for coaching. This creates a flexible, asynchronous, and scalable training experience that enhances skill development and knowledge retention. Mindtickle also enables Signifyd to track engagement, providing leadership with real-time visibility and accountability through detailed reporting. By integrating into broader change management efforts, Signifyd uses Mindtickle to ensure training is not just a one-time event but a continuous process that supports long-term skill development, cross-functional collaboration, and strategic business growth.

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]]> MetricStream’s Journey to Smarter Enablement https://www.mindtickle.com/customer-stories/metricstreams-journey-to-smarter-enablement/ Mon, 10 Mar 2025 15:01:01 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=22958 Theresa DeLong, Director of Sales Enablement, MetricStream MetricStream, a leader in governance, risk, and compliance (GRC) software, uses Mindtickle to scale enablement and drive a continuous learning culture. Theresa DeLong, Director of Sales Enablement, shares how missions, certifications, and AI-driven coaching help reps apply their knowledge effectively while streamlining assessments and coaching. By leveraging AI …

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Theresa DeLong, Director of Sales Enablement, MetricStream

MetricStream, a leader in governance, risk, and compliance (GRC) software, uses Mindtickle to scale enablement and drive a continuous learning culture. Theresa DeLong, Director of Sales Enablement, shares how missions, certifications, and AI-driven coaching help reps apply their knowledge effectively while streamlining assessments and coaching.

By leveraging AI role-plays and Copilot, MetricStream has reduced manual grading time, giving managers more bandwidth while maintaining high-quality feedback. This has led to a 20% increase in conversion to appointments for certified reps. Mindtickle’s real-time reporting provides leadership with visibility into rep progress, ensuring training is impactful, scalable, and aligned with business goals. With Mindtickle, MetricStream has transformed enablement into a dynamic, AI-powered program that enhances rep performance, streamlines coaching, and delivers clear, measurable impact.

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]]> Cisco Increases Deal Size 31% With AI Role-Plays https://www.mindtickle.com/customer-stories/cisco-increases-deal-sizes-31-with-ai-role-plays/ Wed, 11 Sep 2024 05:52:34 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=20101 Chris Jackson, Distinguished Solutions Engineer Discover how Cisco leveraged Mindtickle’s AI role-plays to execute the largest pitch contest in the company’s history for 7,200 sellers. Key outcomes include: 31% rise in average deal size 25% increase in book deal values $110,000 more in security bookings Saved 38 weeks of manager time or 6,000 hours The …

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Chris Jackson, Distinguished Solutions Engineer

Discover how Cisco leveraged Mindtickle’s AI role-plays to execute the largest pitch contest in the company’s history for 7,200 sellers. Key outcomes include:

  • 31% rise in average deal size
  • 25% increase in book deal values
  • $110,000 more in security bookings
  • Saved 38 weeks of manager time or 6,000 hours

The use of Copilot resulted in faster feedback and enhanced pitch quality, demonstrating the powerful impact of pitch mastery on sales performance.

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]]> PreSales Academy Sees 84% Increase in Student Enrollment Using Mindtickle for Sales Training https://www.mindtickle.com/customer-stories/presales-academy-sees-84-increase-in-student-enrollment-using-mindtickle-for-sales-training/ Tue, 27 Jun 2023 08:57:24 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=17784 My experience with Mindtickle and the team has been nothing short of amazing. From incredible customer service to the overall functionality and power of the platform, we’ve been able to successfully train hundreds of individuals through our PreSales Academy and PreSales Collective enablement programs.

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About PreSales Academy:

  • The PreSales Collective focuses on building a community for people within presales and providing training for career changers through PreSales Academy.
  • The academy offers a training program to equip career changers with the knowledge and resources needed for their job search.
  • Detailed one-on-one coaching is provided by experienced sales engineers who volunteer as Career Advisors.

The challenges:

  • Growing demand for PreSales Academy led to re-evaluating their current processes.
  • The virtual training sessions scheduled at specific dates and times were inflexible and inconvenient for students, trainers, and volunteer coaches.
  • Coaches provided feedback in a single document with over 10 parameters, which became overwhelming for students to understand.
  • The lack of standardized feedback hindered the students’ ability to improve effectively.

The solutions:

  • Virtual training delivery: Mindtickle allows PreSales Academy to deliver the self-paced training phase virtually, enabling students to learn at their own convenience. This eliminates the need for scheduled training sessions and provides flexibility in learning.
  • Personalized recommendations: As learners complete training, Mindtickle recommends additional content and training based on their performance. This personalized approach helps students reinforce knowledge gaps and further enhance skills.
  • Resource library: PreSales uses Mindtickle to deliver a resource library to students. This library enables students to browse and access all available content, empowering them to self-serve their learning needs.
  • Virtual role-plays and coaching: Mindtickle’s virtual role-plays simulate interview scenarios. Students submit their responses, which are recorded and scored by Mindtickle’s AI-powered system. This feedback helps students perfect their pitch. Additionally, Mindtickle’s coaching forms facilitate quantitative and qualitative feedback from presales experts, streamlining the coaching process.
  • Progress monitoring and evaluation: Stremic, along with PreSales experts, monitors students’ progress through Mindtickle’s comprehensive dashboards and reports. The system provides role-play and coaching scores, evaluating and tracking student performance as they progress through each phase.

The impact:

  • Mindtickle enabled PreSales Academy to scale its training program, resulting in an 84% increase in student enrollment in two years.
  • Students’ scores in demo role-plays increased by an average of 22% due to targeted training and learning.
  • PreSales Academy received a 95% average student satisfaction rating and five-star reviews from graduates on review sites.
  • Graduates of PreSales Academy experienced an average salary increase of $80,000, with a median salary exceeding $118,000.

The vision for PreSales Academy:

With the successful growth and demand, PreSales Academy plans to scale the organization further and continue refining the program using online training, role-plays, and coaching through the Mindtickle platform.

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]]> How Fastmarkets Uses Mindtickle to Digitize Their Competency Framework https://www.mindtickle.com/customer-stories/how-fastmarkets-uses-mindtickle-to-digitize-their-competency-framework/ Mon, 12 Jun 2023 12:56:28 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=17663 Anusha Purkis, Head of Sales Enablement, Fastmarkets Fastmarkets, a company providing market data and analysis, has been using Mindtickle to streamline its onboarding process and enhance its sales coaching capabilities. Anusha Purkins, Head of Sales Enablement, says Mindtickle helped their internal EPS score for sales jump from -16 to +22. Additionally, Fastmarkets leveraged Mindtickle to …

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Anusha Purkis, Head of Sales Enablement, Fastmarkets

Fastmarkets, a company providing market data and analysis, has been using Mindtickle to streamline its onboarding process and enhance its sales coaching capabilities. Anusha Purkins, Head of Sales Enablement, says Mindtickle helped their internal EPS score for sales jump from -16 to +22. Additionally, Fastmarkets leveraged Mindtickle to create prescriptive coaching programs and Call AI to empower reps with self-assessment and immediate application of learnings. This comprehensive approach has provided significant impact, including a certified sales enablement program, increased average order value, and improved go-to-market alignment.

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]]> Learn How Cisco Leverages Mindtickle to Scale Coaching Efforts https://www.mindtickle.com/customer-stories/learn-how-cisco-leverages-mindtickle-to-scale-coaching-efforts/ Sun, 07 May 2023 16:11:18 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15960 Chris Jackson, Cisco

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Chris Jackson, Cisco

Cisco was undertaking a significant transformation of its sales enablement organization and shifting from a traditional L&D approach, with historically low adoption, to a more data-driven, experiential learning approach. Chris Jackson, Distinguished Architect, Global Strategy & Operations, talks about how Mindtickle is the perfect platform for their high-value programs. “We leveraged Mindtickle to roll out training to 18,000 of our sellers in six weeks,” Jackson said. Watch this video to learn how Cisco adopts a modern learning solution with powerful data-driven analytics for leadership with Mindtickle.

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]]> Learn How Formalized Onboarding Helped Chownow Reduce Time to First Deal by 50% https://www.mindtickle.com/customer-stories/learn-how-formalized-onboarding-helped-chownow-reduce-time-to-first-deal-by-50/ Sat, 06 May 2023 16:44:14 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=340 Cole Lindbergh, Chownow

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Cole Lindbergh

ChowNow faced the challenge of onboarding remote new hires without a formalized program. With standardized training, there was room for impactful manager conversations too. “With Mindtickle, the ability to create modules and courses that introduce certain topics can be more beneficial in some ways than just listening to someone talk about it on a Zoom call,” says Cole Lindbergh, Sales Enablement Manager, Revenue Operations, ChowNow. Watch this video to learn how ChowNow was able to create & deploy a robust new-hire training program that decreased time from new hire first to deal.

The post Learn How Formalized Onboarding Helped Chownow Reduce Time to First Deal by 50% appeared first on Mindtickle.

]]> ChowNow Revolutionizes New Hire Training with Mindtickle https://www.mindtickle.com/customer-stories/chownow-revolutionizes-new-hire-training-with-mindtickle/ Sat, 06 May 2023 16:13:07 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=437 Right now, we have to be very adaptable to things that are changing. The way people learn is very different. There is still this propensity to make a PowerPoint but that just doesn't work for training anymore.

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About ChowNow

  • ChowNow is an online food ordering platform that connects customers with local independent restaurants in the US. The marketplace helps with fair ordering for restaurants and diners and provides restaurant partners with key customer insights and marketing support.

The challenge

  • When the pandemic hit, local independent restaurants were in need of a fast and easy solution for customer online ordering.
  • ChowNow began receiving a multitude of inbound inquiries about its platform and its go-to-market organization needed to catch up.
  • As the sales team continued to grow, there was a recognition of the need for impactful training with remote reps all over the country.
  • Cole Lindbergh, Sales Enablement Manager, Revenue Operations at ChowNow, recognized the need for an impactful training program to get new remote reps on board and ramped up quickly while trying to maintain the energy of the in-office sales floor.

The solution

  • In an effort to reduce the time it takes for a new hire to close their first deal, Lindbergh and his team implemented Mindtickle to develop a robust — and fun — new hire training program that didn’t only impart company, product, and competitive knowledge, but also pushed the newest reps on the team to connect and collaborate with their peers.
  • Feedback and lots of internal meetings helped to maximize training impact and retention.
  • Working with sales managers, Lindbergh pulled documentation and feedback across teams to create a cohesive narrative that ultimately shaped learning paths.

The impact

  • Established formalized new hire training
  • 75% of new reps closed their first deal 20 days faster
  • Increased engagement across the remote team
  • Drove productive and impactful manager-rep conversations

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]]> Call AI a Major Contributor to Sales Rep Success at Data Axle https://www.mindtickle.com/customer-stories/call-ai-a-major-contributor-to-sales-rep-success-at-data-axle/ Wed, 03 May 2023 16:24:51 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15968 Sal Pecoraro, Data Axle

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Sal Pecoraro, Data Axle

At Data Axle, sales readiness is a crucial focus. However, the team needed a modern solution to deliver onboarding and ongoing training. Sal Pecoraro, SVP, of Client Technology Solutions at Data Axle, mentions how his team leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped up quickly and always ready to close any deal. Currently, Pecoraro is working with Mindtickle to develop the company’s ideal rep profile (IRP), the core set of skills and competencies a rep needs to succeed. In particular, he talks about how much the team relies on Mindtickle’s Call AI to understand better what’s happening in the field and coach sellers toward better outcomes.

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]]> Wiley Publishing Talks About the Mindtickle Experience. https://www.mindtickle.com/customer-stories/wiley-publishing-talks-about-the-mindtickle-experience/ Sat, 29 Apr 2023 16:31:56 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15974 Vanessa Garrabrant, Wiley Publishing

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Vanessa Garrabrant, Wiley Publishing

“With Mindtickle, We have been able to formalize the onboarding process; using coaching forms has been a game changer for us,” says Vanessa Garrabrant, Trainer – Sales & Success at John Wiley & Sons. They can now set up parameters for scoring the new hires, which helps the managers follow the same process for every learner. Garrabrant also talks about how Mindtickle coaching forms and certifications help her better understand the learners’ performance and engagement in sales meetings and coaching sessions. Watch this video to learn how Mindtickle’s sales coaching solutions help sales reps kickstart their customer demos after completing certifications.

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]]> SCI Maps its Competency Framework with Mindtickle https://www.mindtickle.com/customer-stories/sci-maps-its-competency-framework-with-mindtickle/ Fri, 28 Apr 2023 16:33:14 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15972 Sonia Scott, SCI

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Sonia Scott, SCI

Sales can be a high-pressure activity, so injecting some fun into the training leads to higher engagement. Sonia Scott, Senior Manager of Sales Excellence, talks about how Mindtickle makes sales training fun for SCI’s team. The small but impactful features make it more exciting for sales reps at SCI. Mindtickle made training relevant and impactful, lowering attrition rates from 80 to 30. “With Mindtickle, we were able to save on cost, help train and create a benchmark,” Scott said. Watch this video to learn more about SCI’s competency framework with Mindtickle.

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]]> Cloudtalk Uses Mindtickle for Onboarding https://www.mindtickle.com/customer-stories/cloudtalk-uses-mindtickle-for-onboarding/ Thu, 27 Apr 2023 09:24:17 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15978 Celia Bruche, CloudTalk

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Celia Bruche, CloudTalk

CloudTalk was initially looking for something other than an integrated sales onboarding and training platform. After choosing Mindtickle for onboarding, They began understanding the benefits of combining an LMS (Learning Management System) and CMS (Content Management System) in one tool. Celia Bruche, Sales Enablement Director at CloudTalk, talks about how their team now uses Mindtickle for different processes, including sales onboarding, coaching, and storing and sharing content internally and externally. Watch this video to learn more about how the CloudTalk team reduced the ramp-up time for onboarding with Mindtickle.

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]]> Measurable Improvements by using Mindtickle https://www.mindtickle.com/customer-stories/measurable-improvements-by-using-mindtickle/ Tue, 25 Apr 2023 09:30:17 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15981 Dan Storey, Finastra Finastra is a global banking software company serving 90 of the top 100 banks globally. They have a large sales team of around 600 people and 20 different sales training programs they run globally. Dan Storey, Director of Sales Training at Finastra, talks about how they uses Mindtickle’s Sales Readiness Index to …

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Dan Storey, Finastra

Finastra is a global banking software company serving 90 of the top 100 banks globally. They have a large sales team of around 600 people and 20 different sales training programs they run globally. Dan Storey, Director of Sales Training at Finastra, talks about how they uses Mindtickle’s Sales Readiness Index to understand the impact and effectiveness of their global go-to-market training. “We’re using the missions and the multichoice assessments in Mindtickle, to understand how much of the training we’re doing is sticking with our sales team and how much they’re able to apply.” Watch this video to learn how the Finastra team sees a 70% reduction in global GTM training with Mindtickle.

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]]> Impact on Revenue for Infobip https://www.mindtickle.com/customer-stories/impact-on-revenue-for-infobip/ Sun, 23 Apr 2023 09:26:50 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15977 Hrvoje Gabelica, Infobip

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Hrvoje Gabelica, Infobip

Infobip leverages Mindtickle Content for all the training of its revenue teams –– including account executives to mid-market teams –– and partnerships teams, which covers around 3000 people globally. Hrvoje Gabelica, Global Head of Sales Enablement at Infobip, talks about how they’ve leveraged Mindtickle to automate onboarding and coaching for sales teams and partners. “We’ve reduced ramp up time for onboarding from nine months to six months,” says Gabelica. He also talks about how they plan to use Mindtickle to scale strategic initiatives. Learn more about how Infobip used Mindtickle to impact revenue.

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]]> Learn How Mindtickle Powers the School of Splunk https://www.mindtickle.com/customer-stories/learn-how-mindtickle-powers-the-school-of-splunk/ Fri, 06 Jan 2023 09:42:15 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=15959 Nancy French, Splunk

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Nancy French, Splunk

With Mindtickle as Splunk Coach’s engine, Splunk could begin taking action on its main enablement objectives, including increasing sales rep productivity and overall revenue impact and creating more engaging and personalized learning journeys. In this video, Nancy French, Director of Operations, Systems & Tools at Splunk, talks about how Sales Managers at Splunk can now create their coaching content faster and personalize it to fit the specific needs of their reps. This also frees up our content team to work on other tasks.

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]]> SecureAuth Deploys Virtual Role-Plays & Certifications to Modernize its Sales Training https://www.mindtickle.com/customer-stories/secureauth-deploys-virtual-role-plays-certifications/ Fri, 06 Jan 2023 08:12:27 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=523 With Mindtickle, I was able to rapidly build out learning paths with modern content and introduce Mindtickle as home base for new hires so they get used to using it regularly.

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SecureAuth establishes best practices and certifies reps are ready to sell with Mindtickle.

Challenges

  • Disconnected approach to enablement across multiple systems
  • Content was out of date with no ability to track engagement
  • Reps struggled to find relevant information quickly

Readiness Approach

  • Weekly updates and communication from the enablement team
  • Automated user-sync between Mindtickle and Salesforce
  • Virtual role-plays to practice customer-facing scenarios and develop and certify skills
  • Analytics identify leaders and laggards within the sales org based on performance and engagement

Impact

  • Established best practices and periodically ensures reps are on-message
  • Reduced admin overhead and accelerated the onboarding experience with Mindtickle and Salesforce user-sync
  • Ensured consistent adoption of enablement programs through steady stream of communication

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]]> Integrace Health Enables Sales Team from the Top-down https://www.mindtickle.com/customer-stories/integrace-health-enables-sales-team-from-the-top-down/ Fri, 06 Jan 2023 06:55:02 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=513 I like MindTickle because it’s easy to use and I feel like I’m using a platform that will really help my learners instead of stressing them out.

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Integrace Health enables their sales team from the top-down with Mindtickle.

Challenges

  • Sales readiness platform under-utilized
  • Suboptimal acceptance from sales hierarchy
  • Inconsistency in enablement initiatives across the business
  • Integrating new business at different levels of maturity

Solution

  • Multi-level content to onboard new hires
  • Pitch practice and consumable content to improve product knowledge
  • Manager dashboards to gain insights, drive learning and gather regular feedback on progress
  • Certification program to onboard users on readiness platform and improve platform use

Impact

  • 78 – 82% approval rating from sales reps
  • Content easier for reps to consume
  • Top-down engagement with the platform
  • Onboarding time reduced from 22 to 5 days
  • Drastically reduced administrative time

To learn how Integrace Health uses Mindtickle to onboard and up-level their sales organization during COVID-19, download their COVID-19 response case study.

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]]> Unisys Drives Adoption and Engagement https://www.mindtickle.com/customer-stories/unisys-drives-adoption-and-engagement/ Fri, 06 Jan 2023 06:38:27 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=508 Mindtickle provided analytics and helped us drive results that proved to our leadership what global enablement is trying to accomplish.

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About Unisys

  • Unisys is a worldwide information technology company that provides a portfolio of IT services, software, and technology that delivers successful outcomes for the most demanding business and governments.
  • They’re among the largest government IT contractors, serving local, state, and federal agencies, as well as foreign governments.

Challenges

  • As Unisys has grown, so has the complexities of its sales training program.
  • With over 800 enablement employees worldwide, it needed to improve its processing tools to provide more robust reporting and role- specific training.
  • Unisys used multiple training platforms and manually assigned training,sent reminders, and tracked attendance in Excel spreadsheets.
  • Without automation, the process was too complex and had potential for human error.
  • The Global Enablement team wanted to implement a user- friendly online learning platform for onboarding, training and coaching, content development, and reporting.
  • They reimagined its sales training process, researched solutions, and gained leadership buy-in to implement a new online training program.

Solution

  • Mindtickle was being utilized by the Unisys HR department but had not been implemented in its sales training program.
  • The Mindtickle platform provided solutions to several challenges they faced.
  • With its leadership’s support, the Global Enablement team began the migration process of moving its third-party programs into Mindtickle.
  • In partnership with Mindtickle support and its third-party vendor, the importing process was seamless.
  • They began testing the new platform by launching small pilot programs.
  • After successful test launches, they developed a marketing plan to launch the platform to the entire go-to-market team.

Impact

  • One centralized, mobile-friendly platform
  • 100% participation by go-to-market team
  • Initial launch completed in ⅔rd the allotted time
  • Robust analytics and reporting
  • Universal accolades from the field
  • Leadership buy-in and engagement

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]]> How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle https://www.mindtickle.com/customer-stories/how-data-axle-simplifies-sales-readiness-and-gains-actionable-field-insights-with-mindtickle/ Thu, 05 Jan 2023 10:37:22 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=424 "With Mindtickle, we can develop our IRP [ideal rep profile] to define what success looks like. Then we can determine where reps need help, whether it’s presentations, a communication skill gap, or something else. Call AI will help us
identify those gaps and let us provide the coaching to close those gaps and close more deals."

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About Data Axle

  • Empowers companies to grow their business through data, technology and services
  • Serves companies from local mom and pop shops to global enterprises
  • 20% of all fortune 500 companies are Data Axle customers
  • Designated by Forrester as a leading B2B data provider

The challenge

  • At Data Axle, sales readiness is a key focus
  • However, the team needed a more modern solution to deliver onboarding and ongoing training
  • What’s more, they lacked visibility into how sellers were (or weren’t) applying what they learned while on sales calls — and how that compared to industry benchmarks

The solution

  • Today, the team at Data Axle leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped quickly and always ready to close any deal
  • In particular, the team relies on Mindtickle’s Call AI to better understand what’s happening in the field and coach sellers towards better outcomes

The impact

  • 95% adoption of Call AI
  • 5,900 call recordings to date
  • 30-40% reduction in new rep onboarding time with the program in Mindtickle
  • Consistent measurement of call performance and use of insights to inform coaching initiatives

The post How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle appeared first on Mindtickle.

]]> Janssen India Cuts Rep Ramp Time in Half with Mindtickle https://www.mindtickle.com/customer-stories/janssen-india-cuts-rep-ramp-time-in-half-with-mindtickle/ Thu, 05 Jan 2023 10:25:48 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=419 Our vision was to have all learning happen in one portal. With Mindtickle, sales reps can easily go in, find what they need to learn, and go out and do their work. And we have visibility into how they’re engaging with the platform. It’s a one-stop shop for everyone.

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About Janssen Pharmaceuticals

  • Pharmaceutical Companies of Johnson & Johnson, working tirelessly to make that future a reality for patients everywhere by fighting sickness with science, improving access with ingenuity, and healing hopelessness with heart.
  • They focus on areas of medicine where they can make the biggest difference: Cardiovascular & Metabolism, Immunology, Infectious Diseases & Vaccines, Neuroscience, Oncology, and Pulmonary Hypertension.
  • Backed by the size and reach of Johnson & Johnson, they are transforming lives and reinventing healthcare as they tackle society’s most pressing health challenges.
  • They collaborate with the world for the health of everyone in it.

The challenge

  • Janssen is one of the top pharmaceutical companies in the world, known for its portfolio of groundbreaking medicines, ranging from oncology to neurology, and the development of the COVID-19 vaccine – among other innovations.
  • Its India operations contribute $900M USD in annual revenue.
  • Sales reps at Janssen must have in-depth knowledge of technical, complex product offerings and, until recently, it was challenging to ensure sellers always had the training and information they needed to be ready to sell.
  • Two years ago, the organization’s learning and development team, which was under new leadership, realized the need to revamp and modernize their approach to sales enablement and coaching, with a greater emphasis on digital learning.

The solution

  • In 2018, Mindtickle was implemented across the entire 600-strong sales force of Janssen India, modernizing the company’s approach to learning.
  • Today, Janssen delivers and coordinates all aspects of rep learning — including onboarding, ongoing training, assessments, and coaching — from a single platform.
  • In addition, Janssen relies heavily on Mindtickle’s analytics and insights to understand the learning needs of sellers and ensure the content provided by the learning and development team continues to align with those needs and drive business outcomes.

The impact

  • 35% Increase in sales after a new rep has joined on aggregate.
  • 50% Reduction in rep ramp time.
  • 10% Increase in sales rep 18-month sales performance.
  • 96% Manager net promoter score for Nirmaan Academy, the company’s onboarding initiative.
  • 25% Improvement in online training scores.

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]]> Juniper Networks’ CRO Identifies Revenue Productivity Transformation as Critical Factor to 47% YOY Sales Growth https://www.mindtickle.com/customer-stories/juniper-networks-cro-identifies-revenue-productivity-transformation-as-critical-factor-to-47-yoy-sales-growth/ Thu, 05 Jan 2023 05:43:51 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=387 The power of Mindtickle is hyper-personalizing without overcomplicating.

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About Juniper Networks

  • Leader in computer network infrastructure solutions.
  • Develops networking products like routers, switches, management software and security solutions.
  • Works with customers across industries , including manufacturing , retail, media, education, telecommunications and healthcare.

The challenge

  • Juniper Networks has a large and complex portfolio of technical solutions and sells into multiple distinct markets.
  • As a result, its sales team needs to be armed with a lot of information.
  • It is the responsibility of the enablement team to provide competency applications at scale, while maintaining consistency.
  • The company is also passionate about hiring quality talent and retaining employees, so the enablement team seeks to provide the support and resources each individual needs to progress in their career.

The solution

  • Mindtickle is a significant factor in the way Hang Black, VP of Global Revenue Enablement at Juniper Networks, positions and grows the value of the enablement function within the organization.
  • The team has been able to continuously innovate their enablement strategy and quantify its impact using Mindtickle and, in doing so, they’ve not only transformed business results, but cemented their position as trusted advisors to the chief revenue officer (CRO) and sales leadership team.
  • “Sales enablement is a scaling function of our business — I believe that if you get it wrong, you won’t be successful,” says Derrell James, CRO, Juniper Networks.

The impact

  • Grew sales achievement 47% Year over Year.
  • ​Implemented a process for consistent training across internal sellers and the external channel ecosystem. ​
  • Developed hyper-personalized and relevant learning to reps across all levels.​​
  • A 65-75% adoption rate from Mindtickle users , compared to a historical 14-16% rate for webinar attendance. ​
  • Streamlined content management for effective partner enablement. ​

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]]> Menemsha Group Transforms its GTM Strategy with Mindtickle Accounting for 95% of Licensing Revenue https://www.mindtickle.com/customer-stories/menemsha-group/ Fri, 30 Dec 2022 04:50:22 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=207 Mindtickle’s product is amazing, but the people are even better. If you’re going to get a solution like Mindtickle, it’s important that you can trust and rely on the people you work with.

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About Menemsha Group

  • Menemsha Group provides training content and services for recruiting companies, mostly in the IT sector.
  • Its online solutions help clients accelerate win rates and improve performance of sellers, recruiters, and managers.
  • Menemsha Group utilizes the Mindtickle platform to offer a comprehensive enablement program—including robust analytics—to its client base.

The challenge

  • Menemsha Group started as a traditional sales training company, hosting live workshops and webinars for its client base of IT recruiting companies.
  • Clients loved the content but had no way to measure the results of the training over time.
  • Beyond the half-, full-, or multi-day session, there was no method for quantifying or certifying knowledge.
  • Additionally, Dan Fisher, Menemsha Group’s founder, needed to re-evaluate his content delivery methods with the goal of being able to scale his business and take on new clients without the drastic additional headcount required for in-person training.
  • He also needed a way to deliver a quantifiable service so that clients engage with him on an ongoing basis, rather than one-and-done training sessions.

The solution

  • The employees of Menemsha Group became experts on the Mindtickle platform. Within months, the company completely overhauled its go-to-market strategy with the solution, training hundreds of reps at a time rather than a few dozen at most.
  • The business has evolved from one-off workshops to a fully transformed SaaS model that provides onboarding, training, and ongoing enablement.
  • Using technology to deliver Fisher’s recruiting IP content and provide tools like conversation intelligence and coaching, Menemsha Group enables companies to track rep engagement and how knowledge is being applied in the field—packaged up in one efficient program.

The impact

  • Increased from 3-4 to hundreds of customers at a given time
  • Menemsha Group clients saw a 229% increase in revenue attainment by recruiters in their first year when using Mindtickle versus traditional training methods
  • Clients also experienced a 55% reduction in new hire time to quota attainment
  • 153% ROI in the first 90 days

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]]> Splunk Fosters Sales Coaching Culture https://www.mindtickle.com/customer-stories/splunk-fosters-sales-coaching-culture/ Thu, 29 Dec 2022 11:55:11 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=464 We began all of this with a defined governance model and operational processes, executive buy-in and champions across the company, metrics to map back to, and a plan to ensure adoption would be seamless. Without taking these initial steps — and, of course, Mindtickle powering Splunk Coach — Splunk wouldn’t have been able to attain a culture of coaching.

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About Splunk

  • Splunk is the world’s first Data-to-Everything Platform designed to remove the barriers between data and action so innovators in IT, security, DevOps and more can gain clarity, elevate discussions and accelerate progress.
  • Splunk employs more than 6,000 employees in 27 offices worldwide.

The challenge

  • Splunk had determined that its training program, hosted solely by an LMS that was populated by the Splunk content team, was no longer meeting the company’s needs.
  • Specifically, sales training consisted of a library of e-learning courses that were primarily video-based modules.
  • Every new hire leveraged the same content in their onboarding process, regardless of their skill level.
  • And coaching — a cornerstone in the development and training of sales reps — was inconsistent among sales managers and not streamlined or well-defined.
  • Splunk determined that all this could be remedied by creating a culture of coaching at the company, underpinned by investment in enablement technology.

The solution

  • After a rigorous vendor evaluation process, Mindtickle emerged as the superior option to complement Splunk’s existing LMS and help achieve goals.
  • “Mindtickle incorporates learning with activities to reinforce new messaging, skills, and information. Mindtickle also allows managers to track metrics showing reps’ progress in mastering competencies over time,” said Krishna Saw, Senior Systems Manager, Enablement & Content Platforms at Splunk.
  • Probably most importantly, Mindtickle could provide a more streamlined, consistent, and data-driven approach to coaching.
  • Because Splunk’s corporate branding is very important to the company, Mindtickle would be delivered through “Splunk Coach” — the Mindtickle Sales Readiness platform branded with Splunk’s “Buttercup” mascot and bright-pink colors.

The impact

  • Culture of coaching across the company, underpinned by Splunk-branded, easy-to-use technology
  • Greater insight into knowledge and skills gaps
  • Gains in sales productivity due to increased enablement engagement
  • Improved new-hire training process

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]]> SaaScend Gains Visibility into Buyer Engagement https://www.mindtickle.com/customer-stories/saascend-gains-visibility-into-buyer-engagement/ Mon, 19 Dec 2022 11:27:00 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=18474 As a single source of truth for our sales content Digital Sales Rooms makes it easy for us to curate, manage, and distribute content to our sellers. Our sales and marketing teams were more aligned on the messaging, content, and narrative. We’re now providing our prospects a much better, personalized experience.

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Challenges :

  • The sales and marketing teams spent 2-5 hours a week spent on managing, distributing, and answering questions about content.
  • The team lacked visibility into prospects’ engagement and interest during the sales process, as well as into content effectiveness, influence on sales deals, and sales team usage.
  • Sellers were unable to find content quickly and it was saved in multiple locations.

Solution :

  • Mindtickle Content Management – A single source of content so sales can quickly discover and share sales content with prospects.
  • Digital Sales Rooms – Provide a quick and easy way to build and share on-brand collateral with prospects.
  • Seller and buyer insights – Quickly evaluate content effectiveness, sales performance, and buyer engagement.

Impact

  • Reduced sales administrative work by 30-40% with a repeatable process for prospect follow-up
  • ​Saved up to 20 hours a month in curating, managing, and distributing sales content for sales and marketing​
  • Gained visibility into seller and buyer engagement with sales content
  • Quickly implemented platform and trained users in two weeks​

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]]> Aurigo Leveraged Mindtickle for Structured Sales Enablement and Onboarding of their GTM Team https://www.mindtickle.com/customer-stories/aurigo-leveraged-mindtickle-for-structured-sales-enablement-and-onboarding-of-their-gtm-team/ Sun, 11 Dec 2022 10:52:28 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=18423 The Mindtickle team has not just been a partner to me but also everyone at Aurigo who has been trying to work on their respective focus areas. It can be overwhelming for anyone who has to get things done without the necessary support, so that's been a great lift off of my shoulders to feel like Mindtickle is there to answer those questions and be supportive to the Aurigo team.

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Company Overview

  • Aurigo is a global B2B software construction technology company that aims to help public sector agencies and facility owners plan, deliver, and maintain their capital projects and assets safely and efficiently.
  • Aurigo’s customers solve their planning and portfolio management needs and manage the entire construction lifecycle, including critical processes related to safety, quality, maintenance, and business operations.
  • Aurigo has been recognized in the GovTech100 three years in a row as a key contributor focused on making a difference in and selling to state and local government agencies across the United States.

The challenge

  • Aurigo sales team’s growth led to a need for a structured sales enablement and onboarding process for existing and new reps needed to be streamlined and appropriately assigning onboarding and training by roles.
  • Lack of visibility into content and collateral available for GTM teams.
  • Struggling to ramp up new reps faster and getting them ready in the field.

Solutions

  • Explore a fully integrated solution to address the organization’s enablement, content, coaching, and conversation intelligence needs.
  • Reinvent and structure the onboarding process for new repsGauge the extent of discovery taking place on a call before handing over the opportunity to the AEs and coach them appropriately.
  • Centralize and govern all content and make it easy to find and use by anyone in the organization.
  • Improve adoption and training completion and enablement programs by issuing certificates post-course completion.

Impact

  • Average days for rep’s first dial down from 26 to 10 days.
  • ​Average days to the first opportunity down from 25 to 16 days. ​
  • Average days to first stage 3 down from 71 to 23 days.​​
  • Track and showcase enablement metrics and the impact they had on moving opportunities further down the sales funnel. ​

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]]> Propeller Speeds Sales Cycle with Digital Sales Rooms https://www.mindtickle.com/customer-stories/propeller-speeds-sales-cycle-with-digital-sales-rooms/ Sat, 10 Dec 2022 10:39:37 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=18932 “The team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.”

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Challenges:

  • Difficulty sharing content with customers who spent most of their time out of the office

  • Lacked visibility into when customers read and engaged with content

  • Decentralized content living in the CRM, Google Sheets, Google Drive, and website

Solution:

  • Mindtickle Digital Sales Rooms: Personalized digital experience with all content available in one, single shareable link

  • Mindtickle’s Sales Content Management: Sales content curated, managed, and shared in a single location

  • Out-of-the-box CRM integration

Impact:

  • Reduced sales cycle 

  • Increased conversion rate at the top of funnel

  • Increased responsiveness between sales and prospects

  • Easier content management, access, and sharing

Unable to share content with customers on the go

Founded in Sydney, Australia, Propeller is a global SaaS company that operates in the civil construction, earthworks, and mining space. Propeller helps customers track material quantities on job sites and has created a surveying solution that allows its customers to understand how a worksite is progressing as they’re working it in real-time.

Drew Hultgren, Senior Manager of Revenue Operations at Propeller, explained, “Many of our customers are extremely busy. They’re out in the field at job sites moving the dirt themselves and are unable to attend meetings or read documents and e-mail attachments. Asking customers to read about our solutions and products on our timeline wasn’t going to work.”

Propeller needed a solution that could easily bring all the relevant content together and enable their customers to review wherever and whenever they were. Propeller turned to Mindtickle.

“The team sees Mindtickle as a huge component of their deal process. It looks sharp and allows them to gain a good understanding of what their prospect is thinking and engaging with throughout the entire sales cycle. Mindtickle is the one-stop-content-shop for our entire organization.”
Drew Hultgren
Senior Manager of Revenue Operations, Propeller

Speeding up deal cycles with a single link

Since Mindtickle provides buyer-centric enablement solutions, their Digital Sales Rooms were the perfect solution for Propeller. With a single link, reps could send the most up-to-date and relevant content to customers. 

“Our customers could easily view content on their mobile phone, without requiring any downloads since everything is embedded,” Hultgren explained. “For prospects, we’ve removed a lot of the barriers as our content is simple, accessible, and accurate. It’s made our process much more efficient and speeds up our deal cycles.”

When selecting a revenue enablement platform, another differentiator was Mindtickle’sability to integrate quickly with HubSpot. Moreover, Mindtickle releases innovative features regularly, such as easy content bulk uploads, Digital Sales Room templates, and tracking of integrations to the CRM, which have ingrained Mindtickle into the Propeller sales ecosystem.

Single source of truth for all content

As Propeller continued to integrate Mindtickle into its sales processes, the company recognized Mindtickle’s already invaluable role in managing content. Assets were living in the CRM, Google Sheets, and Google Drive and their teams didn’t know which content to use. It was difficult to send, and they had no insights into content engagement.
“Mindtickle has been an incredible tool to bridge the gap between marketing and sales.”
Drew Hultgren
Senior Manager of Revenue Operations, Propeller

Now, they have better insights into how prospects are interacting with content via Digital Sales Rooms, such as content items viewed, for how long, and by whom. For Propeller, this gives invaluable intelligence that improves the sales process, optimizes training, and focuses content creation on what will be most successful.

Ultimately, Propeller’s sales team loves the ability to create personalized content.

case-study-propeller

“Mindtickle makes it simple for our sales and marketing teams to create customer short-form content and personalized digital sales rooms in minutes. They can record personalized videos, easily screen share resources, and duplicate Digital Sales Rooms, which gives us the opportunity to customize assets quickly and efficiently. It’s been huge for us,” Huntgren said.

Propeller, faced the challenge of effectively sharing content with their busy, on-the-go customers. Mindtickle’s Digital Sales Rooms emerged as the perfect solution, providing a streamlined and mobile-friendly platform to deliver up-to-date content effortlessly. By integrating seamlessly with HubSpot and offering innovative features, Mindtickle became an integral part of Propeller’s sales ecosystem, speeding up deal cycles and simplifying content management. The ability to gain insights into content engagement has empowered Propeller to refine its sales process and create personalized, effective content, enhancing their overall customer experience and boosting efficiency.

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