Data, technology, and marketing services Archives | Mindtickle https://www.mindtickle.com/blog/customer_stories_tax/data-technology-and-marketing-services-industry/ Sat, 08 Mar 2025 09:42:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.mindtickle.com/wp-content/uploads/2022/12/MT-Icon-Alternate-150x150.png Data, technology, and marketing services Archives | Mindtickle https://www.mindtickle.com/blog/customer_stories_tax/data-technology-and-marketing-services-industry/ 32 32 How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle https://www.mindtickle.com/customer-stories/how-data-axle-simplifies-sales-readiness-and-gains-actionable-field-insights-with-mindtickle/ Thu, 05 Jan 2023 10:37:22 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=424 "With Mindtickle, we can develop our IRP [ideal rep profile] to define what success looks like. Then we can determine where reps need help, whether it’s presentations, a communication skill gap, or something else. Call AI will help us
identify those gaps and let us provide the coaching to close those gaps and close more deals."

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About Data Axle

  • Empowers companies to grow their business through data, technology and services
  • Serves companies from local mom and pop shops to global enterprises
  • 20% of all fortune 500 companies are Data Axle customers
  • Designated by Forrester as a leading B2B data provider

The challenge

  • At Data Axle, sales readiness is a key focus
  • However, the team needed a more modern solution to deliver onboarding and ongoing training
  • What’s more, they lacked visibility into how sellers were (or weren’t) applying what they learned while on sales calls — and how that compared to industry benchmarks

The solution

  • Today, the team at Data Axle leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped quickly and always ready to close any deal
  • In particular, the team relies on Mindtickle’s Call AI to better understand what’s happening in the field and coach sellers towards better outcomes

The impact

  • 95% adoption of Call AI
  • 5,900 call recordings to date
  • 30-40% reduction in new rep onboarding time with the program in Mindtickle
  • Consistent measurement of call performance and use of insights to inform coaching initiatives

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]]> Juniper Networks’ CRO Identifies Revenue Productivity Transformation as Critical Factor to 47% YOY Sales Growth https://www.mindtickle.com/customer-stories/juniper-networks-cro-identifies-revenue-productivity-transformation-as-critical-factor-to-47-yoy-sales-growth/ Thu, 05 Jan 2023 05:43:51 +0000 https://www.mindtickle.com/?post_type=customer_stories&p=387 The power of Mindtickle is hyper-personalizing without overcomplicating.

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About Juniper Networks

  • Leader in computer network infrastructure solutions.
  • Develops networking products like routers, switches, management software and security solutions.
  • Works with customers across industries , including manufacturing , retail, media, education, telecommunications and healthcare.

The challenge

  • Juniper Networks has a large and complex portfolio of technical solutions and sells into multiple distinct markets.
  • As a result, its sales team needs to be armed with a lot of information.
  • It is the responsibility of the enablement team to provide competency applications at scale, while maintaining consistency.
  • The company is also passionate about hiring quality talent and retaining employees, so the enablement team seeks to provide the support and resources each individual needs to progress in their career.

The solution

  • Mindtickle is a significant factor in the way Hang Black, VP of Global Revenue Enablement at Juniper Networks, positions and grows the value of the enablement function within the organization.
  • The team has been able to continuously innovate their enablement strategy and quantify its impact using Mindtickle and, in doing so, they’ve not only transformed business results, but cemented their position as trusted advisors to the chief revenue officer (CRO) and sales leadership team.
  • “Sales enablement is a scaling function of our business — I believe that if you get it wrong, you won’t be successful,” says Derrell James, CRO, Juniper Networks.

The impact

  • Grew sales achievement 47% Year over Year.
  • ​Implemented a process for consistent training across internal sellers and the external channel ecosystem. ​
  • Developed hyper-personalized and relevant learning to reps across all levels.​​
  • A 65-75% adoption rate from Mindtickle users , compared to a historical 14-16% rate for webinar attendance. ​
  • Streamlined content management for effective partner enablement. ​

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