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CentiMark Cuts Ramp Time to 8 Days and Scales Enablement with Mindtickle

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CentiMark Cuts Ramp Time to 8 Days and Scales Enablement with Mindtickle

KEY RESULTS

0 %

faster sales cycles

0 %

increase in win rate on DSR opportunities

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faster time-to-close overall

The Challenge

As CentiMark rapidly expanded, it became increasingly difficult to deliver consistent sales training and communication across its growing, distributed team. The company lacked a flexible, scalable solution to onboard new hires, reinforce company culture, and enable reps.

The Solution

CentiMark adopted Mindtickle to centralize seller training and enablement across its expanding team. With structured onboarding, asset hub, and digital sales rooms, CentiMark improved buyer engagement and accelerated onboarding–reducing ramp time to just 8 days.

Overview

QuestMark Flooring, a division of CentiMark Corporation, specializes in commercial and industrial flooring solutions, serving sectors such as manufacturing, retail, and transportation with a direct, customer-focused approach.

HEADQUARTERS:

Pennsylvania

INDUSTRY:

Construction

COMPANY SIZE:

1,000-5,000 employees

HEADQUARTERS: Pennsylvania

INDUSTRY: Construction

COMPANY SIZE: 1,000-5,000 employees

A Growing Team, A Growing Challenge

Jeff Johnson, Vice President of Sales and Sales Enablement shares how CentiMark leveraged Mindtickle to scale sales enablement during a period of rapid growth. As a private company, with over 57 years of history and more than $1.5 billion in annual sales, CentiMark needed a solution that could deliver consistent messaging, reinforce company culture, and support a growing sales force spread across regions. Traditional training approaches weren’t scalable, and the lack of a centralized enablement platform created gaps in onboarding and rep readiness.

Equipping Reps with the Right Tools to Win

To solve this, CentiMark adopted Mindtickle to deliver flexible, role-specific learning without disrupting daily workflows. The team used structured training modules and microlearning to onboard reps more efficiently, while Call AI gave managers visibility into performance and enabled real-time feedback. Asset Hub provided the team with a single source of truth for sales materials, and Digital Sales Rooms enhanced the customer experience by allowing reps to share personalized, trackable content. Reps and managers enjoy the ease of use, while customers responded positively to the more streamlined, modern sales experience with the use of Digital Sales Rooms.

Quantifiable Impact and a Strong Partnership

As a result, new hires are now quoting within just 8 days, down significantly from previous ramp times. CentiMark has also launched its proprietary sales methodology, the “Nine Innings of a Sale,” using gamification, certifications, and coaching tools within Mindtickle to drive engagement and consistency. Jeff highlights the strong partnership with Mindtickle’s team, especially during implementation, and sees the platform as a key enabler of performance, cultural alignment, and long-term growth.

As CentiMark continues to grow and evolve its enablement program, the team is building on its success and seeing strong results, including:

0 %

faster sales cycles

0 %

increase in win rate on DSR opportunities

0 x

faster time-to-close overall

Ready for a demo?

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How Signifyd Drives Change Management with Mindtickle

Rahul Mandapati — Mon, 10 Mar 2025 15:05:44 +0000

Mike Demmert, Head of Organizational Development, Signifyd

Signifyd, a leader in commerce protection, leverages Mindtickle to scale enablement and drive change management. Mike Demmert, Head of Organizational Development, highlights how interactive learning and AI role-plays help their reps practice more effectively while reducing reliance on manager availability for coaching. This creates a flexible, asynchronous, and scalable training experience that enhances skill development and knowledge retention. Mindtickle also enables Signifyd to track engagement, providing leadership with real-time visibility and accountability through detailed reporting. By integrating into broader change management efforts, Signifyd uses Mindtickle to ensure training is not just a one-time event but a continuous process that supports long-term skill development, cross-functional collaboration, and strategic business growth.

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MetricStream’s Journey to Smarter Enablement

Rahul Mandapati — Mon, 10 Mar 2025 15:01:01 +0000

Theresa DeLong, Director of Sales Enablement, MetricStream

MetricStream, a leader in governance, risk, and compliance (GRC) software, uses Mindtickle to scale enablement and drive a continuous learning culture. Theresa DeLong, Director of Sales Enablement, shares how missions, certifications, and AI-driven coaching help reps apply their knowledge effectively while streamlining assessments and coaching.

By leveraging AI role-plays and Copilot, MetricStream has reduced manual grading time, giving managers more bandwidth while maintaining high-quality feedback. This has led to a 20% increase in conversion to appointments for certified reps. Mindtickle’s real-time reporting provides leadership with visibility into rep progress, ensuring training is impactful, scalable, and aligned with business goals. With Mindtickle, MetricStream has transformed enablement into a dynamic, AI-powered program that enhances rep performance, streamlines coaching, and delivers clear, measurable impact.

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Cisco Increases Deal Size 31% With AI Role-Plays

Rahul Mandapati — Wed, 11 Sep 2024 05:52:34 +0000

Chris Jackson, Distinguished Solutions Engineer

Discover how Cisco leveraged Mindtickle’s AI role-plays to execute the largest pitch contest in the company’s history for 7,200 sellers. Key outcomes include:

31% rise in average deal size
25% increase in book deal values
$110,000 more in security bookings
Saved 38 weeks of manager time or 6,000 hours

The use of Copilot resulted in faster feedback and enhanced pitch quality, demonstrating the powerful impact of pitch mastery on sales performance.

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How Fastmarkets Uses Mindtickle to Digitize Their Competency Framework

Rahul Mandapati — Mon, 12 Jun 2023 12:56:28 +0000

Anusha Purkis, Head of Sales Enablement, Fastmarkets

Fastmarkets, a company providing market data and analysis, has been using Mindtickle to streamline its onboarding process and enhance its sales coaching capabilities. Anusha Purkins, Head of Sales Enablement, says Mindtickle helped their internal EPS score for sales jump from -16 to +22. Additionally, Fastmarkets leveraged Mindtickle to create prescriptive coaching programs and Call AI to empower reps with self-assessment and immediate application of learnings. This comprehensive approach has provided significant impact, including a certified sales enablement program, increased average order value, and improved go-to-market alignment.

The post How Fastmarkets Uses Mindtickle to Digitize Their Competency Framework appeared first on Mindtickle.

Learn How Cisco Leverages Mindtickle to Scale Coaching Efforts

Rahul Mandapati — Sun, 07 May 2023 16:11:18 +0000

Chris Jackson, Cisco

Cisco was undertaking a significant transformation of its sales enablement organization and shifting from a traditional L&D approach, with historically low adoption, to a more data-driven, experiential learning approach. Chris Jackson, Distinguished Architect, Global Strategy & Operations, talks about how Mindtickle is the perfect platform for their high-value programs. “We leveraged Mindtickle to roll out training to 18,000 of our sellers in six weeks,” Jackson said. Watch this video to learn how Cisco adopts a modern learning solution with powerful data-driven analytics for leadership with Mindtickle.

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Learn How Formalized Onboarding Helped Chownow Reduce Time to First Deal by 50%

Rahul Mandapati — Sat, 06 May 2023 16:44:14 +0000

Cole Lindbergh

ChowNow faced the challenge of onboarding remote new hires without a formalized program. With standardized training, there was room for impactful manager conversations too. “With Mindtickle, the ability to create modules and courses that introduce certain topics can be more beneficial in some ways than just listening to someone talk about it on a Zoom call,” says Cole Lindbergh, Sales Enablement Manager, Revenue Operations, ChowNow. Watch this video to learn how ChowNow was able to create & deploy a robust new-hire training program that decreased time from new hire first to deal.

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Call AI a Major Contributor to Sales Rep Success at Data Axle

Rahul Mandapati — Wed, 03 May 2023 16:24:51 +0000

Sal Pecoraro, Data Axle

At Data Axle, sales readiness is a crucial focus. However, the team needed a modern solution to deliver onboarding and ongoing training. Sal Pecoraro, SVP, of Client Technology Solutions at Data Axle, mentions how his team leverages Mindtickle’s complete sales readiness platform to ensure its sellers are ramped up quickly and always ready to close any deal. Currently, Pecoraro is working with Mindtickle to develop the company’s ideal rep profile (IRP), the core set of skills and competencies a rep needs to succeed. In particular, he talks about how much the team relies on Mindtickle’s Call AI to understand better what’s happening in the field and coach sellers toward better outcomes.

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Wiley Publishing Talks About the Mindtickle Experience.

Rahul Mandapati — Sat, 29 Apr 2023 16:31:56 +0000

Vanessa Garrabrant, Wiley Publishing

“With Mindtickle, We have been able to formalize the onboarding process; using coaching forms has been a game changer for us,” says Vanessa Garrabrant, Trainer – Sales & Success at John Wiley & Sons. They can now set up parameters for scoring the new hires, which helps the managers follow the same process for every learner. Garrabrant also talks about how Mindtickle coaching forms and certifications help her better understand the learners’ performance and engagement in sales meetings and coaching sessions. Watch this video to learn how Mindtickle’s sales coaching solutions help sales reps kickstart their customer demos after completing certifications.

The post Wiley Publishing Talks About the Mindtickle Experience. appeared first on Mindtickle.

SCI Maps its Competency Framework with Mindtickle

Rahul Mandapati — Fri, 28 Apr 2023 16:33:14 +0000

Sonia Scott, SCI

Sales can be a high-pressure activity, so injecting some fun into the training leads to higher engagement. Sonia Scott, Senior Manager of Sales Excellence, talks about how Mindtickle makes sales training fun for SCI’s team. The small but impactful features make it more exciting for sales reps at SCI. Mindtickle made training relevant and impactful, lowering attrition rates from 80 to 30. “With Mindtickle, we were able to save on cost, help train and create a benchmark,” Scott said. Watch this video to learn more about SCI’s competency framework with Mindtickle.

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Cloudtalk Uses Mindtickle for Onboarding

Rahul Mandapati — Thu, 27 Apr 2023 09:24:17 +0000

Celia Bruche, CloudTalk

CloudTalk was initially looking for something other than an integrated sales onboarding and training platform. After choosing Mindtickle for onboarding, They began understanding the benefits of combining an LMS (Learning Management System) and CMS (Content Management System) in one tool. Celia Bruche, Sales Enablement Director at CloudTalk, talks about how their team now uses Mindtickle for different processes, including sales onboarding, coaching, and storing and sharing content internally and externally. Watch this video to learn more about how the CloudTalk team reduced the ramp-up time for onboarding with Mindtickle.

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Measurable Improvements by using Mindtickle

Rahul Mandapati — Tue, 25 Apr 2023 09:30:17 +0000

Dan Storey, Finastra

Finastra is a global banking software company serving 90 of the top 100 banks globally. They have a large sales team of around 600 people and 20 different sales training programs they run globally. Dan Storey, Director of Sales Training at Finastra, talks about how they uses Mindtickle’s Sales Readiness Index to understand the impact and effectiveness of their global go-to-market training. “We’re using the missions and the multichoice assessments in Mindtickle, to understand how much of the training we’re doing is sticking with our sales team and how much they’re able to apply.” Watch this video to learn how the Finastra team sees a 70% reduction in global GTM training with Mindtickle.

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Impact on Revenue for Infobip

Rahul Mandapati — Sun, 23 Apr 2023 09:26:50 +0000

Hrvoje Gabelica, Infobip

Infobip leverages Mindtickle Content for all the training of its revenue teams –– including account executives to mid-market teams –– and partnerships teams, which covers around 3000 people globally. Hrvoje Gabelica, Global Head of Sales Enablement at Infobip, talks about how they’ve leveraged Mindtickle to automate onboarding and coaching for sales teams and partners. “We’ve reduced ramp up time for onboarding from nine months to six months,” says Gabelica. He also talks about how they plan to use Mindtickle to scale strategic initiatives. Learn more about how Infobip used Mindtickle to impact revenue.

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Learn How Mindtickle Powers the School of Splunk

Rahul Mandapati — Fri, 06 Jan 2023 09:42:15 +0000

Nancy French, Splunk

With Mindtickle as Splunk Coach’s engine, Splunk could begin taking action on its main enablement objectives, including increasing sales rep productivity and overall revenue impact and creating more engaging and personalized learning journeys. In this video, Nancy French, Director of Operations, Systems & Tools at Splunk, talks about how Sales Managers at Splunk can now create their coaching content faster and personalize it to fit the specific needs of their reps. This also frees up our content team to work on other tasks.

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