Elevate ’25 is all about you.

Nick Cady is the Manager of Training and Customer Experience at Harley-Davidson Motor Company, based in Milwaukee, WI. With over 22 years at the company, Nick brings a wealth of experience across multiple departments—including Marketing, Sales, Product, Analytics, and Dealer Development. His cross-functional background gives him a unique perspective on how to drive performance and engagement across Harley-Davidson’s global dealer network. In his current role, Nick oversees the HDU training portal, powered by Mindtickle, which serves as the central Learning Management System for Harley-Davidson dealers worldwide. His team is responsible for developing and deploying impactful training content focused on New Product launches and Dealer & Department Operations—ensuring that dealership staff are equipped with the knowledge and tools they need to succeed. Nick also leads Harley-Davidson’s customer experience program, managing the deployment of customer surveys across global markets. These surveys capture feedback from customers after interactions with dealers and the company, providing critical insights that inform strategic improvements. These insights are also directly leveraged in training development—helping the team identify knowledge gaps, tailor content to real-world needs, and continuously improve the learning experience for dealer personnel.

Nicholas Gregory is a globally recognized sales enablement leader with over 16 years of experience driving sales transformation and building enablement functions that align with strategic business goals. He has a proven track record of establishing sales enablement as a core discipline and launching scalable, impact-driven enablement services across international markets that improve sales performance and productivity. Nick is currently the Global Head of Sales Enablement at Qlik, and has held global and regional leadership roles at technology companies including Couchbase, Sabre, Veritas, and Symantec. An invited speaker at global summits, a podcast guest, and a published blog contributor, Nick shares insights on sales methodology, transformation, and coaching. With his international background, he brings a unique ability to deliver enablement services at scale — always leading with a “think global, act local” mindset.

Brenda Roper is a dynamic revenue enablement leader with a track record of driving global sales productivity, onboarding effectiveness, and go-to market alignment in high-growth technology organizations. With deep expertise in enablement strategy, learning architecture, and consultative selling, she has led transformative programs that equip thousands of technology professionals to drive revenue, accelerate growth, deepen customer engagement, and ultimately deliver measurable business impact. Known for building enablement functions with innovative programs from the ground up, Brenda has launched scalable onboarding frameworks, implemented sales readiness tools, and introduced data-driven coaching models that directly impact pipeline velocity and quota attainment. Brenda has held key enablement and leadership roles at OneStream, Thomson Reuters, and Oracle. She brings a background in both sales and pre-sales as well as accounting and consulting that gives her a unique view into revenue growth and enablement strategy. A frequent speaker on topics like sales productivity, buyer-centric enablement and change management, Brenda is passionate about transforming how revenue teams learn, adapt, and succeed in today’s dynamic B2B landscape. Her approach blends data-driving insights with a passion for coaching and continuous learning, ensuring that every customer-facing team is equipped to deliver exceptional value.

Joyce is an experienced enablement and learning leader with over 15 years driving growth through strategic learning initiatives. Currently the VP of Growth Enablement & Learning at Sophos, Joyce has led global teams at Citrix and Microsoft, designing impactful training programs for sales, customer success, and partner ecosystems. With a background in instructional design and a focus on digital transformation, Joyce brings deep expertise in aligning learning with business outcomes. She holds a master’s in Instructional Systems Design and a bachelor’s degree in Economics & Sociology from Florida State University.

Chris Jackson is a Distinguished Architect and Platform Owner of Cisco SalesConnect, driving the strategy and evolution of Cisco’s global sales enablement platforms. He leads innovation through AI-powered workflows, advanced role-plays, and next-generation learning technologies. With deep technical expertise in cloud, saas, and Cisco products, he connects technology to measurable business outcomes. His leadership enables over 350,000 Cisco sellers and partners to work faster, close bigger deals, and deliver stronger customer impact.

Joan leads marketing at Mindtickle, including brand, demand gen, growth, product marketing, field marketing and business development functions. With over two decades of marketing experience, Joan brings expertise in leading high-performance teams and fueling growth for innovative companies. Before joining Mindtickle, she was the CMO at Blueshift and held executive positions with several industry-leading companies, including Druva, Informatica, Oracle, and Cisco. Joan is based in the San Francisco Bay Area with her husband and two children.

Colin Coggins and Garrett Brown are the Wall Street Journal bestselling authors of The Unsold Mindset, longtime revenue leaders, and professors of entrepreneurship. They met at enterprise software startup, Bitium, which they helped lead to an acquisition by Google. They teach at the University of Southern California’s Marshall School of Business, where the course they created, "Sales Mindset for Entrepreneurs,” has become one of the school’s most popular classes. They are also investors, startup advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. Sought-after as keynote speakers and guest lecturers, they love connecting with audiences to share the stories and lessons they've collected from their experiences. Learn more at www.colinandgarrett.com.