Practical tips, expert insights, and AI-driven strategies to elevate sales performance.
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By now, it’s no secret that sales coaching moves the needle. In fact, 91% of sales managers say coaching positively impacts their team’s performance. But today’s sales managers are stretched thin – juggling larger teams, longer sales cycles, and constant context switching. They know coaching works, but often lack the time to deliver the tailored, …
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It’s no secret that sales content plays a pivotal role in the B2B path to purchase. Some studies suggest that a prospect consumes 13 pieces of content before making a purchase decision. Plus, according to Gartner, today’s B2B buying groups typically include five to 16 people, each doing their own research and consulting content. That’s …
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You’ve put in the time building a connection with a prospect, digging into their pain points, and showing them how your solution can help them. Now, there’s just one thing left to do: close the deal. In theory, this sounds simple. But in practice, closing is often the hardest part of the sales process. It’s …
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Imagine if every sales conversation went off without a hitch. Buyers would be eager to move forward, sales objections wouldn’t exist, and closing deals would be effortless. But that’s not how B2B sales works. Today’s B2B buyers are more informed than ever, and they come to the table with plenty of questions and objections in …
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Today’s sales leaders are under more pressure than ever to ramp new reps faster, boost win rates, and drive consistent performance across the team. Often, they’re expected to do it all with leaner resources. To meet these demands without overburdening sales managers and enablement teams, many organizations are turning to AI sales enablement tools. But …
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Sales training and coaching have always been two key ingredients to sales success. But in today’s fast-moving landscape, traditional methods alone aren’t enough to drive consistent, scalable results. That’s why a growing number of organizations are turning to AI sales coaching and training. Those who do it well are seeing big results. Recent research shows …
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“Practice makes perfect.” That old adage certainly rings true for go-to-market-teams. Sure, sales training lays the foundation. But without consistent opportunities to practice, even the best training won’t stick. Teams need a way to apply what they’ve learned in realistic scenarios that build confidence and skills. Traditional role plays can be effective, but they’re hard …
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The medical device industry is known for its rapid innovation, consistently introducing technologies that transform healthcare and improve millions of lives each year. It’s also a massive (and growing) market. The global med device market, which was valued at $481.67 billion in 2023, is projected to reach $710.03 billion by the end of 2030, driven …
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Sales enablement teams invest time and resources into creating sales training programs. But here’s the problem: B2B sales reps forget 70% of the information they learn within a week of training. 87% is lost within a month. Why? Because traditional sales training is mostly passive – think presentations, videos, or PDFs. It’s not designed for …
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Training, content, & insights revenue teams need to win over buyers and close more deals.
